Brand Legend
L'etoile du Matin
L’étoile du Matin (French for “morning star”) is an absolute love of femininity and individuality. L’étoile du Matin was created by a Frenchwoman with impeccable taste, so this collection is about personality, sensuality and style.
All items in the collection are created with special trepidation and fresh, bright accents. Thanks to the unique approach and impeccable French quality of materials, each item becomes unique. L’étoile du Matin will help you emphasize your femininity and sexuality, while providing maximum comfort.
The collections of L’étoile du Matin reveal the own vision of the individuality. The main character is the ideal women, the one for Alain Delon: spectacular, feminine, bright and open. The one that always looks chic and stylish, whether she’s on a date or shopping for fresh Vogue.
Story of L’étoile du Matin natural fabrics usage choice
Mont-de-Lacon mountain range, post-war period
L’étoile du Matin was Inspired by an image of a young French woman. It has always been considered the standard of taste and self-love.
She lived in a mountain range, where the climate was very cold. In the post-war period, there was no opportunity to purchase warm clothes, but farms nearby made it possible to create strands from sheep’s wool. They turned out soft and pleasant, and the clothes were warm.
The process of creating clothes took a very long time, her hands were hurt. But over time, it became not only a need, but also her favorite thing. She continued to knit for herself and her family until her art resonated with others.
The clothes were unique: handmade, soft and pleasant fabric, luxurious cut. And others began to turn to her to buy natural clothes made of warm yarn. Creating elegant and natural closes for women became not only her life’s work, but also gave the spark for the birth of L’étoile du Matin.
The favorite business of a Frenchwoman passes from generation to generation, without losing value and peculiarity.
Today we continue to create stylish images with special love and the desire to make you even more confident and happy.
After all, L’étoile du Matin is about comfort and versatility.
Unique technology
The technology of making clothes has been passed down to generations for many decades. We rarely think about how yarn is made. But the most expensive products are still made by hand.
The founder used wool from Lacaune sheep. From it the most pleasant and soft threads are obtained. First, the animals are sheared, then this wool is collected, cleaned, getting rid of the remnants of debris.
All materials of L’étoile du Matin are natural and without chemical treatment, thanks to which they are highly resistant to wear and will last years.